As a business expands its services internationally, it is critical that the name have the desired impact in many languages.
Houston, Texas (PRWEB) July 18, 2014
Reflecting the importance of the evolution of Houston’s real estate market over the past ten years, Connie Rankin, the founder and president of Customized Real Estate Services, ITRA Global’s Houston affiliate, recently introduced a fresh new approach to the firm’s branding.
According to Ms. Rankin, “The opportunities for a Broker to influence the success of his or her commercial clients have grown exponentially over the past several years. CRES was one of the first in this market to fully embrace the potential for helping our clients find value in well managed buildings with environmentally-sound locations for the benefit of their employees and customers.”
Shortening the name from Customized Real Estate Services to CRES is an acknowledgement of the name recognition that CRES has achieved in the Houston market. Clients have always called the company CRES. The new name will take advantage of that positive energy in the marketplace.
As CRES expands its impact globally through its association with ITRA Global, one of the largest real estate organizations devoted to the representation of corporate tenants and occupiers of commercial real estate, it is critical that the name has the desired impact in many languages. The shortening facilitates that easy translation for the worldwide locations where CRES and its affiliates now offer services.
Ms. Rankin added, “We worked very hard to attain our LEED AP designation and it has allowed us to offer our clients a greater value. Our LEED AP makes us uniquely qualified to help commercial tenants assess the impact of health and environmental factors along with their usual location/price calculations.
CRES will have a gradual transition to the new name and logo across all media. The firm’s legal name, Customized Real Estate Services, will remain the same.
For more information about CRES, you may contact Connie Rankin at 713.468.3833 or at firstname.lastname@example.org.
About ITRA Global
ITRA Global is an organization of real estate professionals specializing in representing tenants and buyers in the leasing, acquisition and disposition of office, industrial and retail facilities. With coverage in major markets around the world, ITRA Global is one of the largest organizations dedicated to representing tenants and buyers of commercial real estate. Clients benefit by having an experienced professional as their trusted advisor, providing conflict-free representation with total objectivity. For more information about ITRA Global, you may contact Beth Wade, ITRA Global Executive Director, at 706.654.3201 or visit the ITRA Global website.
Check out this episode of HTVHouston where CRES was featured with Carlecia Wright, Government and Public Affairs Director with the City of Houston.
ITRA Global congratulates Connie Rankin, CEO of ITRA Globals Houston affiliate, and Debra Stracke Anderson, president and CEO of ITRA Globals Washington, D.C. affiliate, who were selected as 2013 Women of Influence by ALM’s Real Estate Forum magazine in its 20th Anniversary Special Edition. Anderson was also distinguished as an Industry Legend, identified by the magazine as one of 32 professionals who have become icons in the business.
Connie Rankin, LEED AP, CPM, is CEO of Customized Real Estate Services / ITRA Global, a Houston-based commercial real estate company that exclusively represents corporate tenants and buyers. Rankin founded the company in 2001 after 20 years on the landlord side of the table with PM Realty Group, where she was the first woman to be promoted to Executive Senior Manager. Her firm is the only certified woman-owned real estate company in the nation to earn LEED Professional Accreditation and developed Lead 2 Green to help clients create healthy work environments. CRES has earned a reputation as The Tenants Best Advocate with such clients as Shell Oil, City of Houston and the Womens Business Enterprise Alliance. In 2011, the company was selected as the Houston affiliate of ITRA Global, the largest commercial real estate organization devoted to representing the interests of corporate tenants and buyers.
In 2001, CRES was one of only 17 women-owned real estate firms nationally, says Rankin. Im proud to say that number has more than doubled.
Debra Stracke Anderson CCIM, SIOR, is president and CEO of Sloan Street Advisors / ITRA Global, a corporate real estate services firm she founded in 2000 after more than 20 years as an executive with major commercial real estate companies, where she led regional teams in winning awards such as Top National Leasing Team and achieving record occupancy rates. Her firm provides transactional representation, brokerage and consulting services exclusively for corporate users of office, industrial and retail properties in the Washington, D.C. region, in addition to representing clients on an international basis. The company was selected as the Washington, D.C. affiliate for ITRA Global in 2003. Anderson was elected the first woman Chairman of the Board in the history of the ITRA Global organization and led the organization through unprecedented international expansion. She currently works with the board in an advisory capacity as Chairman Emeritus. She has also served on the board of directors for several organizations that work to improve the lives of at-risk children.
To be included among accomplished professionals of this caliber is truly an honor, says Anderson. While the presence of women in commercial real estate has certainly increased from the days when I was often the only woman in the room at a business function, only a small percentage has achieved the C-Suite or an appointment to serve on a corporate board. Women have exceptional intuitive, creative and collegial gifts that bring tremendous value to our industry and to the business community at large. We need to insure that many more talented women are invited to the table.
ITRA Global is the largest commercial real estate organization devoted to representing corporate tenants and buyers. With coverage in major markets around the world, ITRA Global consists of seasoned professionals with an average of twenty years of experience and is differentiated by its focus on advocacy for the corporate tenant and buyer. More information about ITRA Global is available at its website, http://www.itraglobal.com.